(image source: store.nin.com)
I am overwhelmed by the music being released this year already…so much I love and so much to look forward to.
One album soon to be released (July 21st, Friday) is Nine Inch Nails ADD VIOLENCE EP.
Two songs have been released already to the public LESS THAN and THIS ISN’T THE PLACE. The latter song was put up just yesterday on NIN’s official youtube channel. The song is melodic, slow and infectious. The video features a machine (audio equipment?) with knobs/buttons/lights labeled phrases such as ‘Amplify Chaos’ and ‘Add Violence’, as the song goes on the camera slowly pulls back revealing more of the machine.
The video is simple and after I viewed it for around the 50th time (not kidding) a few ideas came to me. I have long loved NIN and have worshiped creations by Trent Reznor. His lyrics and technique in song writing is extraordinary. Reznor often critiques society/politics and inner turmoil among other things in his song lyrics (think album YEAR ZERO).
A connection between Year Zero and ADD VIOLENCE is definitely there and NIN has given information about this. Info in article here.
My impression from the video might be a bit of a stretch but this is what I got, old machine (audio equipment of some sort, I’m guessing) appears aged and beaten up a bit but everything appears to ‘work’ as the machine turns on and comes to life. The machine could be a metaphor for a society that still runs on ‘old technology’ or ideals (phrases on buttons/knobs). A reference that comes to my mind is the machine in the underground facility in the early 2000’s TV show LOST. I’m not sure if this is audio equipment but if it is then my idea of a society that runs on ‘old technology or ideals’ could be the spoken word/thought process that is ‘old/archaic’ and still being used today. A bit of a stretch yes but that’s what I think of.
A few thoughts on the video for LESS THAN. Video begins with a woman staring at a TV screen with game controller in her hands (TV looks like an old chunky TV from the 90’s or early 2000’s) a neon bright animation is shown on the TV screen similar to a retro video game from the ’80’s . Lyrics are digitized and zoom up into the viewers face. This reminds me of virtual reality and societies trends today that revolve around the style and technology of past generations. It is as if the woman, in the video, is being consumed by this ‘new/old’ technology until her identity becomes nothing. The repeating line at the beginning of the chorus, “So what are you waiting for? You got what you asked for.” brings to my mind the idea that millennials (myself included) demand more of everything and for a generation that is overloaded with technology in their life, most of us get sucked into a ‘virtual reality’ of what ‘life is like’ (how people look, what people do, who they are etc. think social media/fashion trends and airbrushing photos for flawless skin). The end of the video has quick shots cut in of what I think is a hand reaching out of the TV…reference to VIDEODROME? Not sure but that’s what comes to mind.
(VIDEODROME (1983) photo source: imdb.com)
To sum it all up, I am excited for this new release from NIN and will be purchasing a digital copy and most likely a vinyl copy as well for my collection!!!
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Thank you for reading my writing and I hope you return in the future!